Brand Lead

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Job Description

The opportunity

We are looking for experienced and result-driven Brand Lead, who will manage Corporate Branding for Manulife Philippines’ Group of companies

Responsibilities

• Support the Brand team by conceptualizing and crafting strategic and tactical Brand and Product Campaigns to drive business goals.
• Develop, implement, and monitor consistent brand imagery and messaging across channels to ensure that all brand activities are aligned with Brand integrated visual system .
• Conceptualize and develop creatives for paid, owned, and earned channels in close coordination with creative agencies.
• Partner with the Propositions and Digital Marketing teams to implement product marketing campaigns
• Identify opportunities for strategic p artnerships and s ponsorships to increase brand awareness and reach.
• Liais e and manage relationships with Creative Agencies, Media Agencies, Endorsers, KOLs, and influencers
• Manage and negotiate contracts and values with talent management agencies, leverage on brand ambassadors and KOLs to promote the different lines of business , its products and services, across various channels .
• Brand Partnerships – Forge brand partnerships with reputable brands to increase reach across a wider audience and drive marketing objectives.
• Manage budget and expenses for brand campaigns.

How will you create impact?

The role will help drive the overall brand strategy across multiple lines of business to fulfill the company’s business objectives.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Bachelor Degree Holder
• At least 5 years of work experience in the areas of Marketing, Branding Management / Advertising, Digital Marketing
• Highly strategic, analytical, creative, and organized
• Self-motivated and customer-focused
• Team player
• Critical-thinker, with good problem-solving skills
• Good project management skills; able to deliver multiple requirements on time
• Flexible, results oriented and able to work in a fast-paced environment
• Ability to interact with and influence people at all levels of the organization

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact recruitment@manulife.com .